Latest betting Sites UK list for February 2024

Are you looking for the latest betting sites in the UK for your bets during the month of February? 

You’re at the right spot.

We have searched for the top bookies online in the UK and compiled a list of the best and latest bookmakers available for 2024.

Latest UK sports betting sites

1
Gentleman Jim sign up offer Gentleman Jim sign up offer
5 / 5
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Best Odds Guaranteed on horse racing

If you are looking for a brand new UK betting site with a new looking interface and great odds on horse racing and sports betting Gentleman Jim is your recommended choice.

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#AD 18+ Full Terms & conditions apply
18+. Full terms and conditions apply.
2
DragonBet DragonBet
5 / 5
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Bet £15 Get £10 Free Bet

DragonBet is your go to for all Welsh related betting with extra specials available on sporting events. That aside it's an excellent new bookmaker with live betting, live streaming and full range of sports to bet on with live casino and a good range of promotions on offer.

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#AD 18+ Full Terms & conditions apply
New UK customers only, sign up with bet15get10 promo code,18+, min deposit £15, min first bet of £15 on sportsbook market with min odds of 2.00+, bonus expires in 7 days, Full T&C's apply.
3
Fafabet Review Fafabet Review
5 / 5
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Welcome Bonus Up To £50 Free Bet + £20 Casino

Explore our comprehensive Fafabet review for an amazing welcome offer, diverse sportsbook, and exciting casino experience. Perfect for sports betting fans of horse racing and football!

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#AD 18+ Full Terms & conditions apply
New customer only, Get a Free Bet up to £50 based on 50% of your first days losses plus £20 Casino Bonus! UK 18+ T&C’s Apply.
4
Britainbet Review Britainbet Review
5 / 5
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Bet £10 Get £10 Free Bet

Discover the reliable Britainbet platform, favored by British gamblers. It offers a variety of sports markets, competitive odds, generous bonuses, promotions, and excellent customer support.

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#AD 18+ Full Terms & conditions apply
New Players Only. Free bet - one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill & Neteller deposits.
5
kwiff review kwiff review
5 / 5
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Bet £10 Get £30 Surprise Free Bet

Kwiff is an innovative sports betting app in the UK that offers boosted odds, supercharged accas, instant cash-outs, and a user-friendly interface. It is licensed and regulated and provides 24/7 customer support. However, it is currently only available in the UK.

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#AD 18+ Full Terms & conditions apply
18+ New customers only. T&Cs apply Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer awarded immediately but could be issued the next working day in exceptional circumstances such as technical fault. Additional T&Cs apply. Please gamble responsibly.
6
Betzone Review Betzone Review
5 / 5
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Get Up To £10 In Free Sports Bets

BetZone is a reliable and feature-packed online betting platform with a wide range of markets, user-friendly interface, competitive odds, and robust payment options. However, it may be restricted in certain countries, and promotions for existing customers are limited. Overall, it is worth considering for online betting.

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#AD 18+ Full Terms & conditions apply
Significant terms terms - 18+ | Min stake £1, Max stake £10 | Qualifying bets must be placed as win or each way singles after 9am on the day of the race | Free bet valid for 72 hours | Restrictions and T&Cs apply.
7
StarSports bet Review StarSports bet Review
5 / 5
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Best Money Back Free Bet Offers

Sign up to place your bets at a new UK betting site that offers high limits, sports and casino betting with the best Money back Offers around!

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#AD 18+ Full Terms & conditions apply
18+. full terms and conditions apply to all promotions and bonuses.
8
Luckland Sports Review Luckland Sports Review
4.9 / 5
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Bet £15 Get £10 Free Bet

New UK betting site for Sports and Casino with a nice looking interface on offer.

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#AD 18+ Full Terms & conditions apply
Max. Free Bet Token amount: £10. Minimum Deposit: £10. Minimum wagering on Sport to activate the Free Bet Token: £15.
9
ZETBET Sport ZETBET Sport
4.8 / 5
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Bet £10 Get £10 Free Bet

ZETBET Sport is a new complete betting site for UK players in 2022.

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#AD 18+ Full Terms & conditions apply
Applies only to new depositing players. 18+. Minimum deposit for 1st deposit bonus: £10. Welcome Package split over 3 deposits. Minimum deposit for 2nd & 3rd deposit bonus: £20. 35x Wagering requirement applies to match up bonus. 100 spins splits to 20 spins a day for 5 days. Spins credited in specific games. Spins expire after 24 hours. 50x Wagering requirement applies to spins. Terms and Conditions apply.
10
Luckster Sports UK Review Luckster Sports UK Review
4.8 / 5
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Bet £10 Get £10 Free Bet

New UK sports betting site launched in 2022.

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#AD 18+ Full Terms & conditions apply
18+. Full Terms and conditions apply.
11
BetGoodwin Review BetGoodwin Review
5 / 5
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50% of first day losses refunded as a £25 free bet.

New UK horse racing and sports bookmaker with excellent horse racing betting promotions for new and existing UK players.

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#AD 18+ Full Terms & conditions apply
18+ only Full Terms and conditions apply.
12
Highbet Sports Reviews Highbet Sports Reviews
5 / 5
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Bet £15 Get £10 Bonus Bet

Highbet Sports Review - new betting site for 2021 providing a full range of sports, fast payouts and good banking choice. Live betting with all types of bets on offer. Promoting of fair play, security and efficient Customer service - a great choice for your bets.

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#AD 18+ Full Terms & conditions apply
18+ Full Terms and conditions apply.
13
Free Bet if 2nd to SP Fav on Horse Racing bets Free Bet if 2nd to SP Fav on Horse Racing bets
5 / 5
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Bet £10 Get £20 Free Bet

Boylesports Review - join one of the biggest Independent bookmakers at Boylesports. Top flight entertainment provided from a respected betting site with telephone, mobile and online gaming. Good supply of betting features and promotions to suit all players.

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#AD 18+ Full Terms & conditions apply
New UK customers (Excluding NI) only. Mobile exclusive. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Payment method restrictions. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply
14
Bettarget Review 2021 Bettarget Review 2021
5 / 5
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Bet £15 Get £10 Free Bet

If you are looking for a genuine decent online betting site then look no further than the Bettarget site. Concise Live betting display and responsive website design - with regular rewards - appeals to new and seasoned online bettors. Hard not to recommend.

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#AD 18+ Full Terms & conditions apply
18+,New customers only. Min wagering on sport £15. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. Selected payment methods only. Click to see full T&Cs
15
The Online Casino Sports Review The Online Casino Sports Review
4.3 / 5
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Bet £10 Get £10 Free Bet

A new Sports betting site partnered with the The Online Casino giving you the best of both worlds. Enjoy a full range of sport events to choose from and a top casino site. Operated by leading gambling software provider, ProgressPlay - you have a dynamic gambling enviroment with great Live betting and an instant welcome bonus to get you started.

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#AD 18+ Full Terms & conditions apply
New Players Only. Minimum stake $/€/£ 10, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: $/€/£20. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms Apply
16
TonyBet Review TonyBet Review
4.9 / 5
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100% Deposit Bonus up to £50

Established, since 2009, gambling website licensed in the UK. TonyBet offers a full range of sports including football and now horse racing for UK punters with a generous first time 100% deposit bonus.

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#AD 18+ Full Terms & conditions apply
18+. Full Terms and conditions apply.
17
Mobile Wins Review Mobile Wins Review
5 / 5
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Bet £20 Get £40 Free Bet

Enjoy playing at a Mobile betting specialist with Mobile Wins. Place bets on all Sports markets & play at the Mobile Casino which offers a full Phone Bill Slots Casino experience.

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#AD 18+ Full Terms & conditions apply
New Players Only. Minimum stake £20, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 30 Days from issue. Max conversion: £20 Full Terms apply.
18
Vbet UK Review Vbet UK Review
4.8 / 5
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Get Up To 2 x £5 in free bets + £10 Casino + 20 free spins

Vbet UK Review - Vbet is an exciting new gambling site with Sports, Casino, Poker, Live betting, eSports and lots more on offer for new UK punters. many promotions and 24/7 customer service make this fully UK licensed bookmaker a major player.

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#AD 18+ Full Terms & conditions apply
Only available to new, verified customers residing in the UK. Place a first ever sports bet (£10 min. stake; single bets only; min. odds 1.4). Get 2x£5 in free sports bets, £10 in bonus money at Casino and 20 free spins (£0.10 per spin) on eligible NetEnt Slots. Payment method restrictions apply. T&Cs apply.18+. Please gamble responsibly. BeGambleAware.org
19
10bet Review 10bet Review
4.9 / 5
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50% up to £50 welcome bonus

Join a UK licensed betting site with some top sports, football and horse racing offers.

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#AD 18+ Full Terms & conditions apply
New Customers only; Min. deposit £15; Bonus amount 50% of deposit up to £50; Wager deposit and bonus 8x within 30 days; 4/5 Min. single odds or 2/5 min. acca selection odds; Max. stake contribution equal to the initial bonus; Certain bet types and payment methods excluded; See full terms; Terms apply; 18+
20
MrPlay Sports Review MrPlay Sports Review
5 / 5
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Bet £10 Get £10 Free Bet

There's plenty to like about the Mr Play website with plenty of promotions and sports to choose from including Casino. When you want your winnings you'll get fast cashouts too with Skrill and PayPal among the banking options.

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#AD 18+ Full Terms & conditions apply
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible.
21
Betfred Bonus Betfred Bonus
5 / 5
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Bet £10 Get £50 in Free Bets

Betfred is already a well known sight on the UK high street and is also a leading gambling website online. What started out as a shop in 1967 is now a powerhouse of a betting company offering everything a UK punter could want. Top offers and promotions always available.

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#AD 18+ Full Terms & conditions apply
New customers only. Register with SUMMER50 between 31/05/24 – 14/07/24. First bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.
Contents show

Each UK bookmaker on our list is fully licensed and legit and offers a top combination of sports markets and odds, offering the ultimate online betting experience.

From seasoned fan favorites to new UK betting sites, the latest sports betting sites below offer an experience like no other.

You can sign up at any of them in a minute and enjoy all the advantages of modern, newly licensed UK bookmakers.

Top 7 latest sports betting sites in the UK

Here's a quick snapshot of the best new top 6 sports betting sites in the UK (in no particular order). All the bookmakers are licensed and regulated, keeping your bets safe while you enjoy the entertainment of gambling.

Go to the review pages from the sports betting sites below – learn more about the features and bonuses.

Or read our guide to the best gambling sites in the UK and learn why you should join them.

Mr.Play sports

MrPlay Sports Review
Bet £10 Get £10 Free Bet
5 / 5
TOTAL SCORE

Bet £10 Get £10 Free Bet

There's plenty to like about the Mr Play website with plenty of promotions and sports to choose from including Casino. When you want your winnings you'll get fast cashouts too with Skrill and PayPal among the banking options.

JoinJoin
#AD 18+ Full Terms & conditions apply
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible.

Mr. Play is a bookie/casino hybrid that plays both sides well. Thanks to dozens of sports and hundreds of fixed-odds and in-play betting markets, UK sports fans have plenty to look forward to.

Launched in 2017, Mr. Play’s march began just recently. Thanks to the valid UK and MGA licenses and the huge number of sports, it became one of the top new UK betting sites recommended by experts and punters.

With great promotions, solid odds, and a long list of sports, Mr. Play is definitely worth your time and money. The sportsbook covers a wide range of sports, starting with football and even offering plenty of non-sports events. Esports tournaments are properly covered, and from what we’ve seen, the odds are solid too.

The odds are pretty competitive in today’s market. Mr. Play covers both pre-match and live betting odds, satisfying the ‘cravings’ of all types of punters. There’s even virtual sports betting for Instant Euro Champions and Golden Race fans.

Luckster

One of the biggest newest gambling sites in the UK, Luckster, has arrived for the UK market. A bookie with great odds and a long list of sports markets, Luckster is a perfect match for PL followers. The UK bookie features plenty of Premier League markets, so if you’re a footie fan, you will love to see what’s on offer.

Other sports are featured, too. You can bet on tennis, horse racing, baseball, cricket, and other sports UK punters love. The racebook features several promotions, including Best Odds Guaranteed. Luckster covers all UK and Irish horse racing events and all global horse racing events for good measure.

Then there’s the live betting platform, which covers dozens of sports markets. Football is again in the focus, with detailed statistics on all matches and visualized details on selected ones. No live streaming is currently on offer – that’s something we hope the leading bookie adds to the list of features soon.

Head to the promotions page before you start betting for many fun surprises. A free bet is on offer for all new players, while promos such as Cash Out and pre-match Accumulator Cash Boosts up to 77% will attract plenty of fans. Check all of Luckster’s promotions, and you’ll certainly find something to pique your interest.

Hollywoodbets

The first thing that springs to mind when you hear Hollywood is not a sports betting site. However, Hollywoodbets is often featured among the top 10 sports betting sites in the UK thanks to its shiny features and host of sports markets.

Enter the site, and you’ll be bombarded with many free bets and special promotions. The UK bookie covers the country’s major horse races and many others worldwide.

The Premier League is featured front and center, with several free bets to earn and use. You can bet on hundreds of prematch fixtures and in-play matches and watch them live.

Keep in mind that live streaming is available to registered users only.

Hollywoodbets is a perfect bookie for new and seasoned UK punters.

It's one of many newly licensed UK bookmakers by the UKGC, making it a 100% legit gambling site that is worth your time.

Hopa.com

Hopa is primarily a casino, but its sportsbook has gained traction for a while. A cool-looking bookmaker with solid odds, Hopa will give you plenty of chances to earn extra cash and bet on your favourite sports.

Thanks to the ease of use and intuitive interface, the bookie is very simple to navigate on any device. While it doesn’t have a mobile app, the Hopa mobile website works seamlessly across Android and iOS devices.

Betting at the site is mostly focused on UK football. Horse racing fans have plenty of markets to look forward to, with dozens more sports.

Of course, the bookmaker covers both pre-match and live betting markets, with the latter coming paired with live stats, a visualized match tracker, and a live scoreboard.

Hopa challenges will make things interesting for most UK punters, allowing you to enter challenges and top the leaderboard to win enticing rewards. Thanks to this, many UK punters put Hopa atop the new UK bookmaker’s pedestal.

Luckland Sport

Luckland launched just a few years ago, but it quickly found its way to the hearts of UK punters. The bookie offers a wide range of sports and an even wider range of markets, starting with the Premier League.

Thanks to the bookmaker covering all major European and global competitions, including the World Cup and Champions League, it's a blast for footie fans.

Compared to the industry’s giants, the odds are still competitive enough.

You can boost your bankroll with plenty of bonuses and promotions and earn more than a few free bets.

Luckland is certainly one of the best new betting sites in the UK, and as such, it deserves your undivided attention.

Novibet

One of the top 10 sports betting sites in the UK, Novibet is a major bookie with plenty of great features.

Apart from the dozens of sports and hundreds of markets, Novibet stands out with specials and promotions that will surely get your attention.

New UK punters have a free bet to claim that will boost your chances to win big on Premier League matches.

As a UK bookmaker, the betting site is focused on the PL, including specials you won’t find anywhere else.

The odds are pretty competitive, and you can use dozens of safe and secure methods to make deposits and withdrawals. Thanks to these factors, Novibet proudly wears the online betting UK market crown.

Pros and Cons of Choosing the latest online betting sites

Many punters will wonder why they should join the latest online betting sites in the UK.

Why not stick to the industry giants and go with what they offer?

You’ll always seek a new challenge if you're a serious punter. The latest UK sports betting sites often have features that will take your betting experience up a notch.

They are also more likely to implement new markets or develop features to improve the experience.

latest online betting sites will also offer much better promotions and sign up bonuses – since they’re trying hard to attract new customers.

New live betting markets and features are more likely to end up at new betting sites than industry giants. The latter will surely have those features ready soon, but they might arrive at new sites sooner.

On the other hand, joining the latest UK sports betting sites has several disadvantages, too.

First and foremost, new sites may not be able to offer odds of value.

As new arrivals, they will be pressed hard to offer solid odds, which might be hard for a bookie with no major fanbase.

Some new gambling sites in the UK might also have a subpar offer as they look to gain customers to receive deposits and add more sports to their offers.

As you can see, joining new UK betting sites has plenty of pros and cons. If you don’t want to do the hard work yourself, you can pick from our pages.

The new betting sites in the UK we recommend offer top odds and plenty of special features that will certainly help you make an easy choice.

How to Find the UK's latest bookmakers

Finding newly licensed UK latest bookmakers can be a bit challenging. There’s recently been a big influx of new UK betting sites, so it can be hard to single one out in a sea of bookies. Of course, you shouldn’t do everything by yourself.

Thanks to our list of top-rated UK new betting sites, you can be sure you’re making the right choice.

Our list features only licensed bookmakers, so you shouldn’t worry about your safety or security. You won’t find an unlicensed new bookie here – we only rate and rank new providers.

Our experts have worked hard for you, so you can only point at a bookie and make your pick; no hard work is required.

As mentioned, you should always stick to licensed bookmakers – anything else may lead to different problems.

We’re not just talking about losing your money and not getting it back. Unlicensed bookmakers are a gateway to more significant problems, including identity theft.

FAQ's

Answers to some of the most asked questions about UK betting sites are below.

How many online bookmakers are there in the UK?

While we don’t have a precise number of UK online bookies, it is certainly over 1,000. New UK betting sites are popping up pretty regularly.

UK punters want to have plenty of choices on offer and certainly do thanks to new names with special features and bonuses and promotions that will boost your bankroll.

Who is the biggest bookmaker in the UK?

Every UK punter has its own preferences, so we can’t specify the biggest UK bookmaker. In terms of sheer size and fans, it is William Hill.

However, bet365 is widely considered one of the best in the industry and is definitely among the UK’s top 10 gambling websites.

Who is the biggest bookmaker in the world?

The biggest bookmaker in the world right now seems to be bet365.

It’s a popular bookie with one of the longest lists of sports markets and top, industry-leading odds.

bet365 is properly licensed and regulated in numerous jurisdictions, allowing its services to be used anywhere in the world.

Can a bookmaker refuse to pay out?

Yes, a bookmaker can refuse to pay out with legal impunity.

Major bookmakers usually accept rulings of governing bodies in favour of the punter, but they’re not legally obliged to do so.

If you’re dealing with a shady bookie, you will almost certainly lose your money.

On the other hand, licensed and regulated bookies will definitely pay out if you prove that they should.

What bookies give the best odds?

In general, the biggest bookmakers in the UK also offer the best odds.

The list includes William Hill, bet365, Coral, and Ladbrokes among others.

Pinnacle’s reduced margin model also gives punters great odds.

Betting exchanges such as Betfair offer top odds as well.

Which country gambles the most?

The United Kingdom is one of the global leaders when it comes to online betting.

There are millions of sports betting fans in the UK, primarily football and horse racing fans.

Sports and betting have been entwined in UK’s culture for centuries, so it’s no wonder why it’s such a breeding ground for new UK bookmakers.

How many betting shops in the UK are there?

Statistic: Number of betting shops in the United Kingdom from 2009 to 2019, by operator | Statista
Find more statistics at Statista