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The Committee of Advertising Practice (CAP) writes and maintains the UK Code for non-broadcast advertising. It covers material such as websites, social posts, emails, banners and print promotions. The also includes licence conditions enforced separately by the Gambling Commission. The Broadcast Committee of Advertising Practice (BCAP) sets the equivalent standards for television and radio. The […]

UK gambling promotions do not sit under one universal legal formula. The CAP Code and consumer-protection principles shape how advertising must be identified and presented, while Gambling Commission licence conditions govern the operator behind it. The wider helps explain why a single post may attract attention from more than one authority. An influencer should make […]

No single organisation gives a betting advert universal approval. The UK licensing regime, advertising rules and Instagram’s own policies operate together, so satisfying one does not remove the need to satisfy the others. The wider provides the foundation. The Gambling Commission The Gambling Commission licenses gambling operators serving Great Britain and sets licence conditions and […]

Awards betting usually starts with an outright market, such as Best Picture at the Oscars or Best Film at the BAFTAs. The selection must win the named category at the specified ceremony; a BAFTA result does not settle an Oscars wager. Other common formats include: Eligibility can be decisive. A wager may count only competitive […]

Most virtual horse schedules launch a new race every two to five minutes. Programming often runs continuously, so there may be no obvious end to a session. The precise interval can still change by provider, track, meeting, or time of day. A lobby may also show several meetings at once. When one track is settling […]

A bankroll is a fixed entertainment sum kept separate from money needed for rent, bills, food, savings, or debt payments. It should be set before a run begins and treated as non-replenishable: once exhausted, betting stops rather than drawing on another account. Unlike live sporting contests, virtual events are automated, scheduled frequently, and settled from […]

Bookmaker trading tools are account features that alter the exposure of an unsettled bet. Common examples include full or partial cash out, bet-editing options and new wagers placed to offset an existing selection. This provides broader context for how such controls operate. The bookmaker remains in charge. It decides whether a feature appears, calculates the […]