Best New Sports Betting Sites for UK Players in 2024

1
Gentleman Jim sign up offer Gentleman Jim sign up offer
5 / 5
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Best Odds Guaranteed on horse racing

If you are looking for a brand new UK betting site with a new looking interface and great odds on horse racing and sports betting Gentleman Jim is your recommended choice.

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18+. Full terms and conditions apply.
2
DragonBet DragonBet
5 / 5
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Bet £15 Get £10 Free Bet

DragonBet is your go to for all Welsh related betting with extra specials available on sporting events. That aside it's an excellent new bookmaker with live betting, live streaming and full range of sports to bet on with live casino and a good range of promotions on offer.

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New UK customers only, sign up with bet15get10 promo code,18+, min deposit £15, min first bet of £15 on sportsbook market with min odds of 2.00+, bonus expires in 7 days, Full T&C's apply.
3
Fafabet Review Fafabet Review
5 / 5
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Welcome Bonus Up To £50 Free Bet + £20 Casino

Explore our comprehensive Fafabet review for an amazing welcome offer, diverse sportsbook, and exciting casino experience. Perfect for sports betting fans of horse racing and football!

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New customer only, Get a Free Bet up to £50 based on 50% of your first days losses plus £20 Casino Bonus! UK 18+ T&C’s Apply.
4
Britainbet Review Britainbet Review
5 / 5
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Bet £10 Get £10 Free Bet

Discover the reliable Britainbet platform, favored by British gamblers. It offers a variety of sports markets, competitive odds, generous bonuses, promotions, and excellent customer support.

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New Players Only. Free bet - one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill & Neteller deposits.
5
kwiff review kwiff review
5 / 5
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Bet £10 Get £30 Surprise Free Bet

Kwiff is an innovative sports betting app in the UK that offers boosted odds, supercharged accas, instant cash-outs, and a user-friendly interface. It is licensed and regulated and provides 24/7 customer support. However, it is currently only available in the UK.

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18+ New customers only. T&Cs apply Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer awarded immediately but could be issued the next working day in exceptional circumstances such as technical fault. Additional T&Cs apply. Please gamble responsibly.
6
Betzone Review Betzone Review
5 / 5
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Get Up To £10 In Free Sports Bets

BetZone is a reliable and feature-packed online betting platform with a wide range of markets, user-friendly interface, competitive odds, and robust payment options. However, it may be restricted in certain countries, and promotions for existing customers are limited. Overall, it is worth considering for online betting.

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Significant terms terms - 18+ | Min stake £1, Max stake £10 | Qualifying bets must be placed as win or each way singles after 9am on the day of the race | Free bet valid for 72 hours | Restrictions and T&Cs apply.
7
StarSports bet Review StarSports bet Review
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Best Money Back Free Bet Offers

Sign up to place your bets at a new UK betting site that offers high limits, sports and casino betting with the best Money back Offers around!

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18+. full terms and conditions apply to all promotions and bonuses.
8
Luckland Sports Review Luckland Sports Review
4.9 / 5
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Bet £15 Get £10 Free Bet

New UK betting site for Sports and Casino with a nice looking interface on offer.

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Max. Free Bet Token amount: £10. Minimum Deposit: £10. Minimum wagering on Sport to activate the Free Bet Token: £15.
9
ZETBET Sport ZETBET Sport
4.8 / 5
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Bet £10 Get £10 Free Bet

ZETBET Sport is a new complete betting site for UK players in 2022.

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Applies only to new depositing players. 18+. Minimum deposit for 1st deposit bonus: £10. Welcome Package split over 3 deposits. Minimum deposit for 2nd & 3rd deposit bonus: £20. 35x Wagering requirement applies to match up bonus. 100 spins splits to 20 spins a day for 5 days. Spins credited in specific games. Spins expire after 24 hours. 50x Wagering requirement applies to spins. Terms and Conditions apply.
10
Luckster Sports UK Review Luckster Sports UK Review
4.8 / 5
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Bet £10 Get £10 Free Bet

New UK sports betting site launched in 2022.

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11
BetGoodwin Review BetGoodwin Review
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50% of first day losses refunded as a £25 free bet.

New UK horse racing and sports bookmaker with excellent horse racing betting promotions for new and existing UK players.

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12
Highbet Sports Reviews Highbet Sports Reviews
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Bet £15 Get £10 Bonus Bet

Highbet Sports Review - new betting site for 2021 providing a full range of sports, fast payouts and good banking choice. Live betting with all types of bets on offer. Promoting of fair play, security and efficient Customer service - a great choice for your bets.

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13
Free Bet if 2nd to SP Fav on Horse Racing bets Free Bet if 2nd to SP Fav on Horse Racing bets
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Bet £10 Get £20 Free Bet

Boylesports Review - join one of the biggest Independent bookmakers at Boylesports. Top flight entertainment provided from a respected betting site with telephone, mobile and online gaming. Good supply of betting features and promotions to suit all players.

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New UK customers (Excluding NI) only. Mobile exclusive. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Payment method restrictions. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply
14
Bettarget Review 2021 Bettarget Review 2021
5 / 5
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Bet £15 Get £10 Free Bet

If you are looking for a genuine decent online betting site then look no further than the Bettarget site. Concise Live betting display and responsive website design - with regular rewards - appeals to new and seasoned online bettors. Hard not to recommend.

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18+,New customers only. Min wagering on sport £15. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. Selected payment methods only. Click to see full T&Cs
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The Online Casino Sports Review The Online Casino Sports Review
4.3 / 5
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Bet £10 Get £10 Free Bet

A new Sports betting site partnered with the The Online Casino giving you the best of both worlds. Enjoy a full range of sport events to choose from and a top casino site. Operated by leading gambling software provider, ProgressPlay - you have a dynamic gambling enviroment with great Live betting and an instant welcome bonus to get you started.

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TonyBet Review TonyBet Review
4.9 / 5
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100% Deposit Bonus up to £50

Established, since 2009, gambling website licensed in the UK. TonyBet offers a full range of sports including football and now horse racing for UK punters with a generous first time 100% deposit bonus.

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17
Mobile Wins Review Mobile Wins Review
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Bet £20 Get £40 Free Bet

Enjoy playing at a Mobile betting specialist with Mobile Wins. Place bets on all Sports markets & play at the Mobile Casino which offers a full Phone Bill Slots Casino experience.

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New Players Only. Minimum stake £20, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 30 Days from issue. Max conversion: £20 Full Terms apply.
18
Vbet UK Review Vbet UK Review
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Get Up To 2 x £5 in free bets + £10 Casino + 20 free spins

Vbet UK Review - Vbet is an exciting new gambling site with Sports, Casino, Poker, Live betting, eSports and lots more on offer for new UK punters. many promotions and 24/7 customer service make this fully UK licensed bookmaker a major player.

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Only available to new, verified customers residing in the UK. Place a first ever sports bet (£10 min. stake; single bets only; min. odds 1.4). Get 2x£5 in free sports bets, £10 in bonus money at Casino and 20 free spins (£0.10 per spin) on eligible NetEnt Slots. Payment method restrictions apply. T&Cs apply.18+. Please gamble responsibly. BeGambleAware.org
19
10bet Review 10bet Review
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50% up to £50 welcome bonus

Join a UK licensed betting site with some top sports, football and horse racing offers.

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20
MrPlay Sports Review MrPlay Sports Review
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Bet £10 Get £10 Free Bet

There's plenty to like about the Mr Play website with plenty of promotions and sports to choose from including Casino. When you want your winnings you'll get fast cashouts too with Skrill and PayPal among the banking options.

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21
Betfred Bonus Betfred Bonus
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Bet £10 Get £50 in Free Bets

Betfred is already a well known sight on the UK high street and is also a leading gambling website online. What started out as a shop in 1967 is now a powerhouse of a betting company offering everything a UK punter could want. Top offers and promotions always available.

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New customers only. Register with SUMMER50 between 31/05/24 – 14/07/24. First bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.

With the 2024 sporting calendar already in full swing, punters of the length and breadth of the land are looking toward new sportsbook sites for UK players.

Every year, new bookies enter the fray, trying their best to compete with free bets and other welcome offers to entice new signups.

These offers can be a great way to get better odds than those available at more established sites – and who doesn’t want to get a good deal on their betting?

But not all bookies are created equal. Some will stand the test of time, and grow to become major players in the UK betting world.

Others will be more short-term. And sadly, some will prove themselves untrustworthy, often with disastrous consequences for those unfortunate enough to sign up with the wrong site.

From a betting perspective, speccing out different bookies before signing up and risking your own hard-earned has never been more crucial.

On the one hand, taking advantage of better odds, better bonuses, and free bets makes sense. But it’s vital to make sure you’re betting with a site you know you can trust.

That’s where we come in. At NewBettingSites.co.uk, we’re all about the new kids on the block.

From brand new sports betting websites that have just opened their digital doors, to those already making waves in 2023, we’re here to give you the low-down on where you should bet and who you can trust, so you sign up in full confidence.

 

Why New Sports Betting Sites?

 

new sports betting sites

Imagine you’re one of the many new sports betting sites for UK players popping up this year.

In a field that’s already dominated by some pretty big household-name bookies, it’s not always easy to stand out from the crowd.

Betting sites can successfully do this in a number of ways – most notably by offering generous welcome terms and free bets to new accounts.

This is one of the main reasons we recommend trying out new sports betting sites, as opposed to just sticking with the mainstream, established operators – to put it simply, they don’t have to compete as hard for your business, so you end up getting a worse deal.

While it’s important not to jump on the first new bookie you see, getting a full and comprehensive picture of what’s out there can lead you to better customer service, more generous odds and welcome bonuses, and an all-round more satisfactory betting experience.

We constantly review new entrants to the market and keep our team on top of developments in and around the sports betting world.

If a new sports betting site is out there doing good things, you can be sure we’re on the case – bringing the great and good of sports betting to you to save you the legwork.

 

Choosing Brand New Sports Betting Sites

 

Brand new sports betting sites often present the most compelling cases to new players, coming out the blocks with some incredible odds, strong promotions, and other enticements to sign up.

Yet they can also be amongst the most difficult to assess.

After all, if a bookie is brand new, how do you know they can be trusted, and how can you be sure they’re still going to be around when the time comes to cash out?

We run the rule over new betting sites daily, including those that have just been launched, to find out who measures up, and who’s best to leave behind. There’s no substitute for research and experience here, and we combine elements of both in reviewing and rating different operators so you don’t have to.

With brand new sports betting sites, it’s all about reducing the risks. With our help, you’re able to find those sites that offer the right odds, the right betting experience, and the right customer support for your needs.

 

New Sports Betting Websites To Avoid

 

While we exist to bring you the best recommendations for betting sites in the UK, we’re far from ‘yes’ men.

It’s also important to note which sites don’t measure up, and which you should be steering well clear from.

In the course of our reviews, we sometimes stumble upon sites that don’t meet the mark, and we never shy away from giving the whole unabridged truth.

If there’s a new betting site we don’t recommend, we won’t – only those that reach our review standards ever make it to these pages.

As a general rule, you want to avoid sports betting websites that are not regulated by the UK Gambling Commission, or that have opaque ownership structures.

Those that have difficult withdrawal and verification requirements, and those with tight odds are also worth giving a wide berth because life’s too short to get bogged down in the process.

We also find from time to time sites that are just downright sketchy, where we absolutely wouldn’t recommend taking the risk of signing up.

This clears the way for the new sports betting sites we do recommend to shine through, as those that have exceeded our recommendation threshold as solid, fair online betting partners.

 

The Best New Sports Betting Sites

 

The best new sports betting sites are those that combine all of the features you’d want from a long-term betting partner with the competitive edge of new entrants.

Think of better odds, odds boosts, and other promos. Think of innovation in tech, payment methods, and withdrawals. Think of the energy of a new provider trying to make their mark, often outperforming the stale established bookmakers in the process.

That’s what we look for when we’re finding the best of the best, before recommending them directly to you.

 

What are the best new sports betting sites in the UK?

 

Our list of recommendations is always evolving as new sites launch and start to prove themselves to the sports betting crowd. At the moment we’re recommending a top 6 new sports betting sites in the UK, where you can be sure you’re in for a good betting experience.

 

StarSports

 

StarSports puts its best foot forward with a slick, minimalist betting interface.

The account signup process is as streamlined as can be, and upon landing on StarSports for the first time, you’re presented with a host of racing, football, and other sporting events so you can get right to the action from the off.

There are no welcome bonuses on offer here yet, with these still in development at the time of writing.

But StarSports has already proven to be a hit with gamblers for its no-nonsense approach, competitive odds, and appetising specials that beat similar offers from others hands-down.

 

Rhino.bet

 

Kick-off life at Rhino.bet with a £20 free bet bonus, and take advantage of incredible odds across a full complement of sports and specials.

This secure, Gambling Commission-regulated betting site is part of the Playbook Gaming family, which also boasts Planet Sport Bet and Bet Zone among its betting brands.

There’s safety in numbers in this industry, and with the backing of multiple different sports betting and gaming brands, you can be sure from the outset this is a trusted player.

Rhino.bet also has strong customer support options for new players, with email support we’ve always found to be rapid and responsive.

Odds boosts and other promos are regular features here too, so there’s plenty to get excited about with a Rhino.bet account.

BetGoodwin

 

BetGoodwin might be new to the market, but it comes from a place of long-standing experience and expertise in betting.

Telephone betting legends Goodwin Racing stand behind this betting site, which unsurprisingly specialises in racing – though a full range of other sporting markets is available.

Their online betting site is the digital face of the telephone operation they’ve been running successfully for over 25 years.

BetGoodwin also has a fine selection of esports markets, as well as offering live streaming events for punters to watch the action in real time.

A fine choice for anyone looking for a new sports betting provider in the UK.

BetZone

 

Part of the same gaming family as MegaBet, formerly known as Stan James, BetZone was born with the benefit of a long-standing reputation for high-quality betting.

Round-the-clock customer support, a suite of incredible apps for iOS and Android, and a Best Odds Guarantee for UK and Irish racing puts BetZone firmly in the ‘recommended’ territory, for providing a betting experience that most established UK sports betting sites find it hard to compete against.

The welcome bonus is also particularly strong for new players. Up to £10 in Free Bets are available when you bet on horse racing, with the Betzone Nose Best and Better Luck Necks Time promotions on offer for those signing up for their first account.

Mr. Play Sports

 

Live in-play betting across a vast range of sports is the order of the day at Mr. Play.

All the main bases are covered here, including some more obscure in-play sports like Volleyball, Handball, Snooker, and table tennis. It’s all part of getting you closer to the action, with betting markets available on a vast selection of outcomes and events.

Part of the larger Mr. Play gaming offering, the sports division stands side by side with the Mr. Play casino and their live casino, presenting an attractive array of betting opportunities for those that dabble beyond pure sports.

Operated by Aspire Global, it comes from the same family as Hopa Sports, BetItOn, and Karamba.

ZetBet

 

Over 1500 betting markets are available for those betting at ZetBet, one of the newer sports betting brands to land in the UK market in recent times.

But that doesn’t mean they are naive to the ins and outs of the betting industry – ZetBet is operated by Marketplay, which runs a number of different sports betting brands you may already be more familiar with.

The betting interface is intuitive, both online and in the app, and new players get the benefit of a £10 bet token to kickstart their new account.

A full suite of payment options for deposit and withdrawal completes the offering, putting ZetBet amongst the top tier of new betting sites in the UK.

 

Are Brand New Sports Betting Sites Safe To Use?

 

Safety is a paramount concern, whenever you’re parting with money online. Sports betting sites are no different.

Not only is there concern around payment processing and protecting your personal information, but also the concern of whether you’ll actually get paid on your winning bets.

And without the track record or reputation that comes with years in the business, it can sometimes be hard to tell with new sports betting sites.

We review sports betting sites with safety in mind and only ever recommend bookmakers that are regulated by the appropriate regulatory body.

We look at how they process payments, what other players are saying about their experience, and the nature and frequency of any complaints that have been logged online.

Combined with our own betting experience and knowledge, this means we can bring you a comprehensive picture of where’s safe to bet, and where you should avoid, so you can be certain you’re in safe hands when you do sign up.

 

How We Rate New Sports Betting Sites

How we Rate New Sports Betting Sites

Every news sports betting site we cover goes through a rigorous review process, designed to sift the wheat from the chaff.

We aim to leave no stone unturned in looking into these new operators, to give you the confidence you need to find a solid partner for your sports betting.

It starts with a look at security and trustworthiness, always the number one priority in assessing a betting site.

From there, we look at the odds, bonuses (and their Ts & Cs), promotions, and the selection of betting markets on offer, giving a full sweep of the betting side – arguably the make or break for any UK sports betting site.

Beyond that, it’s always essential to consider deposit and withdrawal methods, and the flexibility of moving money to and from your betting account.

We look closely at withdrawal and verification processes, so often a sticking point for new betting accounts, to make sure there are no nasty surprises when the time comes to cash out your winnings.

And crucially, we look at the reviews and experiences of other players, to build a full-scale picture of what’s really going on behind the scenes at any betting site we cover.

One good experience doesn’t guarantee a safe time, so we go the extra mile on your behalf to make sure we’re only recommending the very best.

Our Verdict

 

Choosing a new sports betting site is fraught with pitfalls, and for the inexperienced (or those that don’t have the time to do the homework), it’s easy to be lured into the wrong betting site.

Leave those worries at the door. With our comprehensive approach to reviewing and our own experiences as veteran gamblers, we pull together all the information you need to make the right call for your next new betting site in the UK.