Best Legit new online bookmakers for UK players

new online bookmakers

The UK is one of the top nations for gambling, particularly sports betting. Many of the largest online sportsbooks got their start here, and new bookmakers are springing up every day.

which are the best legit new online bookmakers for UK players?

Let's take a look.

Are New Online Bookies in the UK Trustworthy?

Yes. This is assuming you do your research.

For an online bookmaker to operate in the UK, it must be licensed by the UK Gambling Commission (UKGC). To get licensed by the UKGC, a site has to jump through a lot of hoops. It is also costly to get licensed.

When a site receives the licence, it has to conform to strict standards, or it will be ‘enjoying' incredibly tough penalties. In fact, major bookies in the UK have been fined millions for not reaching these strict standards.

If you see that a company is licensed by the UKGC, then you know they are the real deal. You know they are a safe place to gamble. It doesn't matter how new they are to the business.

You can always see the licence number at the bottom of the new online bookmakers page. It should be prominently displayed.

4 Of The Best Brand New Online Bookmakers In The UK

As we said, there are new online bookmakers appearing in the UK all the time. When you gamble in this business, it is tough to keep up with all the additions.

Some of these are brand-new online bookies, while others have been around for several years but have decided to rebrand themselves.

In fact, rebranding is pretty popular in the bookmaker business. This is because many of them can use the same licence number as another site, but target a different niche. You can see this a lot.

For example, they won't tell you directly, but SkyBet is owned by the same people behind Paddy Power, Betfair, Fanduel, and more.

We don't want you to waste a lot of time looking for the best legit new online bookmakers for UK players in March 2023, so let's give you the four that we know you are going to love.



BetZone are owned by Playbook Gaming, who also owns the next online sportsbook on this list ( They both offer much in the way of the same experience, just with a slightly different look.

As with most British online bookies, BetZone spends a lot of time focusing on football and horse racing. Whenever there is a major football event (or even a minor one), there will be a promotion available for it. All of the major race meets in the UK get coverage, as well as a few international ones too. On top of this, you have British staples like tennis, cricket, greyhound racing, and more. Basically, if there is a sport covered in the UK, it will probably be available for gambling over at BetZone.

If you are a fan of horseracing, then you will be pleased to know that all of the major British events are live-streamed online. This means that you can have a flutter while enjoying the races. Sadly, no other events are covered online, but they do give you a handy guide so you know where they are being broadcast on TV.

BetZone has competitive betting odds (these are always on par with And, in many cases, you will find that they are substantially better than their competitors, particularly the major sites like SkyBet. We suppose this is a major advantage when you don't have a lot of overheads.

Most of their betting bonuses come through when you sign up, with up to £10 of bonuses available, plus a few online casino bonuses too. Every so often, you will be emailed a few more promotions. Do bear in mind that this is normal for online bookies in the UK now. The UKGC isn't a huge fan of big betting promotions, so they have cut them back.

All in all, this is a reputable online sportsbook. It is still a new bookie, so it hasn't managed to gain a whopping number of customers so far, but we reckon it will. The team at Playbook Gaming are putting a lot of cash behind this site, and we are seeing it spring up more and more in adverts.

Open a New BetZone AccountOpen a New BetZone Account isn't massively different from BetZone. It runs on the same software and, we assume, the same database because the betting odds and the events available are the same. Although, this isn't much of an issue for us. It means that we get to take advantage of awesome new bookmakers bonuses at both sites, and we encourage any British gambler to get signed up for both of them.

This does give us a bit of extra time to talk about features that are included with both and BetZone, though. For example, in the previous section, we didn't mention that BetZone has extensive live gambling options. Perhaps not the same number as options as some of the bigger sites out there, but enough to give the vast majority of online gamblers satiated.

Both and BetZone also offer an online casino (mostly NetEnt games) that is packed to the brim with live casino options, slots, and more. Perhaps not the main reason why you would head to either one of the sites, but enough to give you an extra dose of fun when the sports just ain't paying out.

Open a New AccountOpen a New Account


StarSports bet Review

StarSports is owned by Star Racing Ltd in Brighton ; Hove. It does run on the same platform as the previous sites, but it has completely different owners. This means that the features are the same, but the betting odds and sports may be completely different.

We highly recommend that you add StarSports to your gambling repertoire. We have seen a ton of awesome betting odds here that beat everywhere else we looked, particularly for live betting and horse racing. So, if you do a lot of that, then StarSports is worth checking out.

This site does feature a lot of British sports, but they seem to love international events more, with all the major sporting leagues around the world represented.

StarSports has been in business for a while. We have gambled there a lot, and we have never had any major issues with the platform. Actually, we have never had any issues at all.

Open a New StarSports AccountOpen a New StarSports Account


BetGoodwin Review

BetGoodwin is run by Goodwin Racing Ltd. So, as you can imagine, a lot of the focus on the site is going to be for racing events. This means horseracing, greyhound racing, and even cycling and cross-country. BetGoodwin isn't afraid to get experimental with some of the events they offer too. They were one of the first British bookmakers to offer eSports, for instance.

The platform is a bit different from the previous sites, but the overall experience is the same. This means great gambling odds, lots of betting options, live betting, and a side serving of an online casino.

Open a New BetGoodwin AccountOpen a New BetGoodwin Account

New Online Betting Player Tips

If you are a new online gambler, then always stick to recommended bookmakers. Gamblers love to talk about the best places to gamble because they know how hard it is to find awesome sites.

As we mentioned before, you should ensure that any site that you gamble at has been licensed by the UK Gambling Commission. No licence means that the site cannot legally operate in the UK, so you are at risk when you gamble there.

When you are signing up for any promotion, ensure that you pay attention to the terms and conditions. This is the only way to know what you can/can't do with the bonus. Some bonuses aren't quite as lucrative as they first appear.

Throughout your entire gambling life, always make sure that you research any bet that you place. If you don't research, you run the risk of making a loss. Make this your aim from day 1; always research bets!

What Deposit Methods Are Available at Brand-New Online Bookmakers?

The UKGC explicitly bans gambling with credit cards, but any other deposit method is fair game.

This includes:

  • Debit cards
  • PayPal
  • Skrill
  • Bitcoin, and other cryptos
  • Bank transfers
  • Neteller
  • Paysafecard

Do bear in mind that, due to UKGC rules, you can only withdraw using the method that you deposited with. So, if you deposited with a debit card, you can only get your cash back on that debit card. This is why we recommend that you use an eWallet like PayPal, Skrill, or Neteller.


Looking for the best legit new online bookmakers in the UK? We have given you four options here. All of them have been extensively researched. Sign up for one or two of them. If you are serious about gambling, sign up for all four. We can assure you that when you gamble there, you will be in safe hands.