Latest Betting Sites UK list
Are you looking for the latest betting sites in the UK for your bets this month?
You’re at the right spot.
We have searched for the top online bookies in the UK and compiled a list of the best and latest bookmakers available in 2025.
Latest UK sports betting sites
AK Bets Sign-Up Offer - Acca Winnings Boost up to £100
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Bet £10 get 50 Free Spins on Big Bass Splash
Bet £10 get £10 New Quinnbet Sign up Offer
Is QuinnBet’s “Bet £10, Get £10” really the top free bet offer in the UK? We dig into the details, stack it up against other deals, and give our honest take. Before you jump in, check out our full review—you might be surprised!
Fruity King Sports Bet £10 Get £30 Free Bet
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Explore Monster Sports's enticing £30 Free Bet offer for new players. Discover how to claim, terms, and if your £10 deposit is worth it. A perfect guide!
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Start your betting journey with Betrino’s £10 Free Bet Bonus. Deposit £10 and get a free £10 bet—learn how this offer works and if it’s worth it!
Best Odds Guaranteed on horse racing
If you are looking for a brand new UK betting site with a new looking interface and great odds on horse racing and sports betting Gentleman Jim is your recommended choice.
Bet £15 Get £5 Free Bet
DragonBet is your go to for all Welsh related betting with extra specials available on sporting events. That aside it's an excellent new bookmaker with live betting, live streaming and full range of sports to bet on with live casino and a good range of promotions on offer.
Bet £10 Get £30 Surprise Free Bet
Kwiff is an innovative sports betting app in the UK that offers boosted odds, supercharged accas, instant cash-outs, and a user-friendly interface. It is licensed and regulated and provides 24/7 customer support. However, it is currently only available in the UK.
Money Back Offers
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ZETBET Sport offers an unparalleled sportsbook experience where the players' experience is always a priority. Members get the speed advantage with lightning-fast Bets and SecureBet Tokens, complemented by a vast array of sports betting markets to explore. ZETBET Sport stands out with its continuous promotions, cutting-edge technology, and fresh features that keep the excitement alive. Newcomers are warmly welcomed with a £10 Bet Token when betting £10 or more at minimum odds of 2.00 (1/1). This is just a taste of the thrilling promotions waiting to enhance every player's journey at ZETBET Sport!
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New UK sports betting site launched in 2022.
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The new Bet Goodwin bonus for October 2025: Bet £10, Get a £10 Free Acca Bet using code WELCOME10! Simple sign-up, fast rewards and no wagering!
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A new Sports betting site partnered with the The Online Casino giving you the best of both worlds. Enjoy a full range of sport events to choose from and a top casino site. Operated by leading gambling software provider, ProgressPlay - you have a dynamic gambling enviroment with great Live betting and an instant welcome bonus to get you started.
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Enjoy playing at a Mobile betting specialist with Mobile Wins. Place bets on all Sports markets & play at the Mobile Casino which offers a full Phone Bill Slots Casino experience.
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Join a UK licensed betting site with some top sports, football and horse racing offers.
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There's plenty to like about the Mr Play website with plenty of promotions and sports to choose from including Casino. When you want your winnings you'll get fast cashouts too with Skrill and PayPal among the banking options.
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Betfred is already a well known sight on the UK high street and is also a leading gambling website online. What started out as a shop in 1967 is now a powerhouse of a betting company offering everything a UK punter could want. Top offers and promotions always available.
Each UK bookmaker on our list is fully licensed and legitimate, and offers a top selection of sports markets and odds, providing the ultimate online betting experience.
From seasoned fan favorites to new UK betting sites, the latest sports betting sites below offer an experience like no other.
You can sign up at any of them in a minute and enjoy all the advantages of modern, newly licensed UK bookmakers.
Top 7 latest sports betting sites in the UK
Here's a quick snapshot of the best new top 6 sports betting sites in the UK (in no particular order). All the bookmakers are licensed and regulated, keeping your bets safe while you enjoy the entertainment of gambling.
Go to the review pages from the sports betting sites below – learn more about the features and bonuses.
- BETRINO
- Fafabet Review
- StarSports Bet Review
- Highbet Sports Review
- BetTarget Review
- MrPlay Sports Review
Or read our guide to the best gambling sites in the UK and learn why you should join them.
Mr.Play sports
Mr. Play is a bookie/casino hybrid that plays both sides well. Thanks to dozens of sports and hundreds of fixed-odds and in-play betting markets, UK sports fans have plenty to look forward to.
Launched in 2017, Mr. Play’s march began just recently. Thanks to its valid UK and MGA licenses and the wide range of sports, it has become one of the top new UK betting sites recommended by experts and punters.
With great promotions, solid odds, and a long list of sports, Mr. Play is definitely worth your time and money. The sportsbook covers a wide range of sports, starting with football and even offering plenty of non-sports events. Esports tournaments are properly covered, and from what we’ve seen, the odds are solid too.
The odds are pretty competitive in today’s market. Mr. Play covers both pre-match and live betting odds, satisfying the ‘cravings’ of all types of punters. There’s even virtual sports betting for Instant Euro Champions and Golden Race fans.
Luckster
One of the newest gambling sites in the UK, Luckster, has arrived for the UK market. A bookie with great odds and a long list of sports markets, Luckster is a perfect match for PL followers. The UK bookie features plenty of Premier League markets, so if you’re a footie fan, you will love to see what’s on offer.
Other sports are featured, too. You can bet on tennis, horse racing, baseball, cricket, and other sports UK punters love. The racebook features several promotions, including Best Odds Guaranteed. Luckster covers all UK and Irish horse racing events and all global horse racing events for good measure.
Then there’s the live betting platform, which covers dozens of sports markets. Football is again in focus, with detailed statistics on all matches and visualized details on selected ones. No live streaming is currently on offer – that’s something we hope the leading bookie adds to the list of features soon.
Head to the promotions page before you start betting for many fun surprises. A free bet is available to all new players, while promos such as Cash Out and pre-match Accumulator Cash Boosts of up to 77% will attract plenty of fans. Check all of Luckster’s promotions, and you’ll certainly find something to pique your interest.
Hollywoodbets
The first thing that comes to mind when you hear “Hollywood” is not a sports betting site. However, Hollywoodbets is often ranked among the top 10 sports betting sites in the UK thanks to its sleek features and a wide range of sports markets.
Enter the site, and you’ll be bombarded with many free bets and special promotions. The UK bookie covers the country’s major horse races and many others worldwide.
The Premier League is featured front and center, with several free bets to earn and use. You can bet on hundreds of pre-match fixtures and in-play matches and watch them live.
Keep in mind that live streaming is available only to registered users.
[su_quote]Hollywoodbets is a perfect bookie for new and seasoned UK punters.[/su_quote]It's one of many newly licensed UK bookmakers from the UKGC, making it a 100% legit gambling site worth your time.
Hopa.com
Hopa is primarily a casino, but its sportsbook has gained traction for a while. A cool-looking bookmaker with solid odds, Hopa will give you plenty of chances to earn extra cash and bet on your favourite sports.
Thanks to the ease of use and intuitive interface, the bookie is very simple to navigate on any device. While it doesn’t have a mobile app, the Hopa mobile website works seamlessly across Android and iOS devices.
Betting at the site is mostly focused on UK football. Horse racing fans have plenty of markets to look forward to, with dozens of other sports.
Of course, the bookmaker covers both pre-match and live betting markets, with the latter coming paired with live stats, a visualized match tracker, and a live scoreboard.
Hopa challenges will make things interesting for most UK punters, allowing you to enter challenges and top the leaderboard to win enticing rewards. Thanks to this, many UK punters put Hopa atop the new UK bookmaker’s pedestal.
StarSports
StarSports launched just a few years ago, but it quickly found its way to the hearts of UK punters. The bookie offers a wide range of sports and even wider markets, starting with the Premier League.
Thanks to the bookmaker covering all major European and global competitions, including the World Cup and Champions League, it's a blast for footie fans.
Compared to the industry’s giants, the odds remain competitive.
You can boost your bankroll with plenty of bonuses and promotions and earn more than a few free bets.
StarSports is certainly one of the best new betting sites in the UK, and as such, it deserves your undivided attention.
Quickbet
One of the top 10 sports betting sites in the UK, Quickbet is a major bookie with plenty of great features.
Apart from the dozens of sports and hundreds of markets, Quickbet stands out with specials and promotions that will surely get your attention.
New UK punters have a free bet to claim that will boost their chances of winning big on Premier League matches.
As a UK bookmaker, the betting site is focused on the PL, including specials you won’t find anywhere else.
The odds are pretty competitive, and you can use dozens of safe and secure methods to make deposits and withdrawals. Thanks to these factors, Quickbet proudly wears the crown in the UK online betting market.
Pros and Cons of Choosing the latest online betting sites
Many punters will wonder why they should join the latest online betting sites in the UK.
Why not stick to the industry giants and go with what they offer?
You’ll always seek a new challenge if you're a serious punter. The latest UK sports betting sites often have features that will take your betting experience up a notch.
They are also more likely to implement new markets or develop features to improve the experience.
[su_quote]latest online betting sites will also offer much better promotions and sign up bonuses – since they’re trying hard to attract new customers.[/su_quote]New live betting markets and features are more likely to end up at new betting sites than industry giants. The latter will surely have those features ready soon, but they might arrive at new sites sooner.
On the other hand, joining the latest UK sports betting sites has several disadvantages, too.
First and foremost, new sites may not be able to offer competitive odds.
As new arrivals, they will be pressed hard to offer solid odds, which might be hard for a bookie with no major fanbase.
Some new gambling sites in the UK might also have a subpar offering as they look to attract customers, receive deposits, and add more sports to their offerings.
As you can see, joining new UK betting sites has plenty of pros and cons. If you don’t want to do the hard work yourself, you can pick from our pages.
The new betting sites we recommend in the UK offer top odds and plenty of special features to help you make an easy choice.
How to Find the UK's latest bookmakers
Finding newly licensed UK bookmakers can be a bit challenging. There’s recently been a big influx of new UK betting sites, so it can be hard to single one out in a sea of bookies. Of course, you shouldn’t do everything by yourself.
Thanks to our list of top-rated UK new betting sites, you can be sure you’re making the right choice.
Our list features only licensed bookmakers, so you shouldn’t worry about your safety or security. You won’t find an unlicensed new bookie here – we only rate and rank new providers.
Our experts have worked hard for you, so you can only point at a bookie and make your pick; no hard work is required.
As mentioned, you should always stick to licensed bookmakers – anything else may lead to different problems.
We’re not just talking about losing your money and not getting it back. Unlicensed bookmakers are a gateway to more significant problems, including identity theft.
FAQ's
Answers to some of the most asked questions about UK betting sites are below.
How many online bookmakers are there in the UK?
While we don’t have a precise number of UK online bookies, it is certainly over 1,000. New UK betting sites are popping up pretty regularly.
UK punters want to have plenty of choices on offer, and certainly do thanks to new names with special features, bonuses, and promotions that will boost their bankroll.
Who is the biggest bookmaker in the UK
Every UK punter has their own preferences, so we can’t specify the biggest UK bookmaker. In terms of sheer size and fans, it is Betfred.
However, bet365 is widely considered one of the best in the industry and is definitely among the UK’s top 10 gambling websites.
Who is the biggest bookmaker in the world?
The biggest bookmaker in the world right now seems to be Bet365.
It’s a popular bookie with one of the longest lists of sports markets and top, industry-leading odds.
bet365 is properly licensed and regulated in numerous jurisdictions, allowing its services to be used worldwide.
Can a bookmaker refuse to pay out?
Yes, a bookmaker can refuse to pay out with legal impunity.
Major bookmakers usually accept rulings of governing bodies in favour of the punter, but they’re not legally obliged to do so.
If you’re dealing with a shady bookie, you will almost certainly lose your money.
On the other hand, licensed and regulated bookies will definitely pay out if you prove that they should.
What bookies give the best odds?
In general, the biggest bookmakers in the UK also offer the best odds.
The list includes Betfred, bet365, Coral, and Ladbrokes, among others.
Pinnacle’s reduced margin model also gives punters great odds.
Betting exchanges such as SpreadEx also offer top odds.
Which country gambles the most?
The United Kingdom is one of the global leaders in online betting.
There are millions of sports betting fans in the UK, primarily football and horse racing fans.
Sports and betting have been entwined in the UK’s culture for centuries, so it’s no wonder that it’s such a breeding ground for new UK bookmakers.
How many betting shops are there in the UK?

Find more statistics at Statista



















